UK streetwear imprint Soho Yacht Club unveils its latest small collection of graphic tees that highlight the brand’s slogan, which reads “Do Something Nice Today.” It is also inspired by elements of the automotive industry in terms of the reimagined logo visual. The brand is deeply rooted in its community and has done work with its local football teams as large as Chelsea.
The brand unveils two new tees this time around, kicking off with a white base foundation. Across the middle of the chest is a summer-ready print that is defined by a blossoming glower surrounded by the aforementioned logo. The second tee is designed with a navy blue base and details with a reimagined BMW logo on the chest with a bright slogan on the back.
Image Credit: Soho Yacht Club, hypebeast, sohoyachtclub.store
#SloganDetailed #Graphic #Tee #Capsules #nice #today
