San Francisco: The city of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed on top of the downtown building formerly known as Twitter headquarters as owner Elon Musk continues his rebrand of the social media platform.
City officials say replacing letters or symbols on buildings or erecting a sign on top of one, requires a permit for design and safety reasons.
Workers install lighting on an “X” sign atop the downtown San Francisco building that housed what was formally known as Twitter.Credit: AP
The X appeared after San Francisco police stopped workers on Monday from removing the brand’s iconic bird and logo from the side of the building, saying they hadn’t taped off the sidewalk to keep pedestrians safe if anything fell.
Any replacement letters or symbols would require a permit to ensure consistency with the historic nature of the building and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said earlier this week.
Erecting a sign on top of a building also requires a permit, Hannan said Friday.
“Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” he said in an email.
A workman removes a character from a sign on the Twitter headquarters building in San Francisco.Credit: AP
Musk unveiled a new “X” logo to replace Twitter’s famous blue bird as he remakes the social media platform he bought for $US44 billion last year. The X started appearing at the top of the desktop version of Twitter on Monday.
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