Nomadica’s Skin Contact campaign spotlights its newest product, orange wine, in a way that makes the macerated wine approachable and fun. All too often, the world of wine is perceived as standoffish and for this campaign centered on orange wine, Nomadica founder and CEO Kristin Olszewski’s intent was to create ads that were “sexy without being too serious.”
The rising popularity of orange wine can be attributed to characteristics that appeal to fans of red and white wine alike. By combining the best features wine has to offer, orange wine offers just the right balance of color, flavor and crispness, making it a compelling choice for those looking to explore a new dimension of taste and complexity in their wine choices.
Nomadica’s tangerine-hued campaign conveys the unique features of skin contact wine, as well as the wide range of people who will enjoy it.
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