Low-Cost Private Brand Expansions : Dollar General Clover Valley

The Dollar General Clover Valley private label is being expanded by the low-cost retailer to provide shoppers with a series of food products perfect for maximizing access to essentials.

The private brand will now feature more than 100 new items like sauces, entrees, condiments, snacks and side dishes all at a competitive price point. This likely comes in response to the ever-increasing number of value-focused shoppers looking to reduce their weekly spend on essentials, while also encouraging them to head to their nearest Dollar General as a one-stop shop.

Executive Vice President and Chief Merchandising Officer Emily Taylor commented on the Dollar General Clover Valley private label expansions saying, “We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers. We believe these products will further differentiate Dollar General in the marketplace as we look to provide our customers with tremendous value on quality products.”