Müller Yogurt & Desserts teamed up with creative agency VCCP London to reintroduce the return of Müller Corner Mississippi Mud Pie Inspired. This campaign speaks to consumers who originally experienced the product, as well as Gen Z who have yet to be introduced to it. Fortunately for those who fall into the latter category, this Müller Yogurt & Desserts was well received and for years, fans have been asking for the brand to bring it back.
To properly announce the return of this retro dessert, the brand created a campaign with nostalgic visuals inspired by optical illusions. For this project, the collaborators worked to create an authentic Magic Eye Illusion featuring the flavor, which captivates people on the street as they pass posters and ads from the brand.
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