“With the plethora of products out there, there has been a lot of confusion about how these products are to be layered,” said co-founder Kriti Sanon, “I realized I was not the only one facing this challenge.” And as a result, Sanon found herself wondering about the possibility of uniting various ingredients in one product to target multiple concerns.
The brand is introducing itself to the world with three products: the Golden Hour Glow Serum, the All I Need Sunscreen SPF 50 PA++++ and the Barrier Care Cream, which can be purchased in two formulas to suit different skin types. With these products, consumers get the best of both worlds—multi-benefit skincare and streamlined routines.
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